Thursday, March 1, 2012

Typical Southern California Whiplash Injury Settlements - $9000


Typical Southern California Whiplash Injury Settlements

Whiplash settlements are more often than not a fuction of the severity of the injuries and surrounding circumnstances. The range is typically from a few hundred dollars to somewhere in the mid teens. Whiplash injury settlements above 10,000 are not as common as settlements under 10,000. In fact the average whiplash is around 9,000. The high end is in the mid teens around 15-17,000. These injury claims are typically accompanied by well documented wage loss claims; significant physcial evidence such as a vehicle that is totalled; significant medical expenses in the 10,000 range provided by medical facilities with significant physical therapy and minimal or no chiropractic intervention; signficant injuries, such as a bulging disc; pain killer and muscle relaxant prescriptions for about 60 days or so; diligent efforts on the part of the platiniff to mitigate damages; and offensive defendant conduct such as driving under the influence and a resulting DUI conviction. There is no set rule for whiplash settlements and the value of the case depends on many factors. Trial verdicts can result in a very large variety of verdicts ranging from 0 to $1 million.

Tuesday, February 7, 2012

EMC Advertising

EMC Advertising

Scott Jensen - Owner - (888) 217-9971

Receives spending reports from an unknown company subscription that costs $30,000/ yr.

Biggest Spenders in San Diego (Legal)
Golden State Law Group (Bankruptcy) - $100,000/month
Los Defensores- $?
Law Tigers (Motorcycle) - $?

EMC Receives a 15% commission on buy time.
15 employees

Proposed the best market to focus on is BLUE COLLAR MARKET -> Because they are most likely to call a lawyer from an ad that they have seen on the tv.

San Diego- has a lower television viewer rating during the 9am - 5pm time allotment.

Will be able to give us more information if we are able to give him the affirmation that we want to use EMC as our law group advertiser.

WDC and JHR have a EMC Brochure Cut Sheets from them.

Monday, February 6, 2012

Slick ad campaigns now are affordable to small firms

Slick ad campaigns now are affordable to small firms

June 01, 2010|By Sharon Bernstein, Los Angeles Times

The article is about a year and half old but I think still relevant. This is awesome stuff.

A cable television commercial for the Redondo Beach restaurant Eat at Joe's features high-definition video, a cast of 40 and a catchy jingle that will leave you humming.
Particularly enthusiastic about the slick new ad was Alex Jordan, the restaurateur who decided to take the plunge into television advertising after meeting an Altadena couple who were starting their own ad agency. They wrote and produced the 30-second spot for $5,000, and they helped him broker a deal to deliver it to 300,000 homes for $1 every time it ran.

The Law TV - San Diego

I found this company to be very interesting and it seems like they offer a great product.  Take a look at the sales video that they have (11mins) and tell me what you think.  I found they are different then a lot of companies that I have researched and spoken to.

US LOCAL TV MARKET RANKINGS

U.S. Local TV Market Rankings

Ranked by Number of TV Households per Designated Market Area (DMA)

As Of August 30, 2011

 

  • Los Angeles is ranked 2nd

  • San Diego is ranked 28th

  • Fresno/Visalia is ranked 55th

  • Santa Barbara/San Luis Obispo is ranked 122nd




No Orange County!  This is odd because I wonder if Orange County is under LA and that is what makes the market for LA so much larger. CHECK OUT THE LINK ABOVE.

On the website, DMA is explained at the bottom.



   

Joe's Assignments


  1. Research TV advertising market for SD PI.