Slick ad campaigns now are affordable to small firms

June 01, 2010|By Sharon Bernstein, Los Angeles Times

The article is about a year and half old but I think still relevant. This is awesome stuff.

A cable television commercial for the Redondo Beach restaurant Eat at Joe's features high-definition video, a cast of 40 and a catchy jingle that will leave you humming.
Particularly enthusiastic about the slick new ad was Alex Jordan, the restaurateur who decided to take the plunge into television advertising after meeting an Altadena couple who were starting their own ad agency. They wrote and produced the 30-second spot for $5,000, and they helped him broker a deal to deliver it to 300,000 homes for $1 every time it ran.